
On Friday, 30 October 2015 the Bags-of-Love Christmas 2015 campaign was launched by Executive Mayor, Nicolette Botha-Guthrie, at a ceremony held at the Overstrand Municipality office.
Soon after taking office in 2010, the Mayor became the patron of the Campaign which marks its tenth anniversary this year. The endeavour takes place annually and is aimed at distributing bags made up of essential grocery items, supplemented by additional Christmas treats, to needy families in our communities.
Interest and support has grown steadily over the years to the point where a total of 1700 bags were filled and distributed to those identified in Hermanus, Zwelihle, Mount Pleasant, Hawston, Stanford and Gansbaai during the 2014 campaign. This number is expected to increase exponentially this year with an appeal once again being put to the business sector, churches, NGO’s, municipal staff and individuals to donate to this worthy cause. As before, the media are on board and will promote the Bags-of-Love Campaign through all available channels, i.e. local newspapers and radio stations. Readers and listeners are advised to be on the lookout for the advertisements and broadcasts which will be flighted shortly.